︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

NAOA

Life Club

New York, US – 2024


︎Visual Identity  ︎Environmental Design ︎Collateral Design ︎Social Media Direction ︎Print & Digital Design






Created by &LANA • © &LANA LLC.

Summary

I designed the complete visual identity for NAOA, a modern life club in East Hampton focused on wellness, sport, and community. The project encompassed the creation of a refined and contemporary brand system that reflects NAOA’s philosophy of longevity, balance, and meaningful social connection. The identity was designed to live seamlessly across physical spaces, digital platforms, and branded experiences.

The scope of work included:

  1. Visual Identity: Designed the logo, icon, brand color system, and typography system, creating a cohesive and flexible foundation that feels premium, modern, and rooted in wellness culture.

  2. Environmental Design: Developed visual elements applied throughout the club’s physical spaces, ensuring the brand integrates naturally with the surrounding Hamptons landscape and architectural environment.

  3. Digital and Print Assets: Created branded materials across digital and printed formats, supporting member communications, programming, and on-site experiences.

  4. Collateral/Merch Design: Designed branded merchandise that extends the NAOA identity beyond the club and into members’ everyday lifestyles.

  5. Social Media Direction: Defined the visual direction for social platforms, establishing a consistent and aspirational presence aligned with NAOA’s values and community-driven ethos.



Goal

The goal was to create a visual identity that embodies NAOA’s vision of modern longevity and elevated wellness. Inspired by the concept of Blue Zones, the brand needed to communicate balance between physical activity, social connection, and restoration. The identity was designed to feel both aspirational and grounded, supporting NAOA’s positioning as a contemporary life club where sport, wellness, and community coexist naturally.

Client

NAOA is a life club based in East Hampton, New York, dedicated to wellness, sport, and social connection. Rebranded as NAOA in 2024, the club draws inspiration from the world’s Blue Zones, regions known for longevity through lifestyle, community, and physical activity. With a focus on padel, fitness, wellness treatments, and curated social experiences, NAOA offers a modern approach to luxury wellness and networking tailored to a new generation.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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