LOST IN PARADISE
Rooftop LoungeNew York - 2022
︎Branding ︎Collateral Design ︎Environmental Design ︎Social Media Design










Summary
Lost in Paradise is a luxurious rooftop lounge in Long Island City offering 360-degree views of the NYC skyline and a premium social dining experience. I led the creation of the complete brand identity, including the logo, visual tone, and identity guidelines. Additionally, I designed graphics for social media campaigns and printed collateral to support marketing and promotional efforts.The scope of work included:
- Logo and Brand Identity: Developed a refined logo and visual system that conveys a sense of tropical luxury and an elevated social lifestyle. Defined typography, color palette, and brand tone to ensure consistency across all touchpoints.
- Collateral Design: Created print and digital materials such as menus, promotional graphics, and social media assets that reflect the lounge’s sophisticated yet vibrant atmosphere.
- Environmental Design: Designed in-lounge visual elements, including signage, wall graphics, and decorative motifs to enhance the immersive tropical experience.
- Social Media Design: Developed on-brand graphics for Instagram and other platforms, supporting engagement, event promotion, and brand storytelling.