LOST IN PARADISE

Rooftop Lounge

New York - 2022

Branding ︎Collateral Design ︎Environmental Design ︎Social Media Design

Summary

Created branding –logo, tone, identity, guidelines–
Designed graphics for social and printed media.

Goal

This project was to create a luxurious-tropical bliss brand identity for a rooftop lounge. The logo and color palette is designed to evoke a positive and high-living look and feel, while the brand messaging emphasizes quality food and a social environment. The project's overall goal was to create a visual identity presentation with all aspects that can win the company new investors and deliver a consistent message to customers.

Client

Worked directly with Hudson Capital Group Ventures, a parent company of Lost in Paradise Rooftop Lounge. The rooftop is located in the heart of Long Island City atop the Z Hotel. The rooftop boasts unmatched 360-degree views of the NYC Skyline while providing a unique dining experience.