designer crafting bespoke brands through identity and illustration.
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ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character.
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ekinergok@gmail.com
︎ @ekin_ergok
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Copyright © 2026 Ekin Ergok
a graphic designer crafting bespoke brands through identity and illustration.
LOST IN PARADISE
Rooftop Lounge
New York, US - 2022
︎Visual Identity ︎Collateral Design ︎Environmental Design ︎Social Media Design
Summary
Lost in Paradise is a luxurious rooftop lounge in Long Island City offering 360-degree views of the NYC skyline and a premium social dining experience. I led the creation of the complete visual identity, including the logo, visual tone, and identity guidelines. Additionally, I designed graphics for social media campaigns and printed collateral to support marketing and promotional efforts.
The scope of work included:
- Visual Identity: Developed a refined logo and visual system that conveys a sense of tropical luxury and an elevated social lifestyle. Defined typography, color palette, and brand tone to ensure consistency across all touchpoints.
- Collateral Design: Created print and digital materials such as menus, promotional graphics, and social media assets that reflect the lounge’s sophisticated yet vibrant atmosphere.
- Environmental Design: Designed in-lounge visual elements, including signage, wall graphics, and decorative motifs to enhance the immersive tropical experience.
- Social Media Design: Developed on-brand graphics for Instagram and other platforms, supporting engagement, event promotion, and brand storytelling.
Goal
The goal of this project was to create a cohesive, luxurious-tropical visual identity for Lost in Paradise. The visual system balances elegance and vibrancy, using logo, color palette, and graphic elements to convey a high-living, positive atmosphere. The identity was designed to support investor presentations, attract guests, and ensure a consistent, memorable brand experience across all digital, print, and environmental applications.
Client
Lost in Paradise Rooftop Lounge is part of Hudson Capital Group Ventures and is located atop the Z Hotel in Long Island City. The venue offers unparalleled views of the NYC skyline and provides a unique dining and social experience, combining elevated design, tropical aesthetics, and a vibrant atmosphere.