︎

EKIN ERGOK



a graphic designer building brands through identity and illustration.




works



 

The Corner Store
(THE MERCER)
Cherry
The Brooklyn Mirage
Heroes
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

Pearl Box

(SUB)MERCER

Bar Bambino

Merveilles
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a brooklyn-based graphic designer specializing in visual identity and illustration. he studied graphic design at pratt institute and mimar sinan fine arts university, and brings 10 years of experience collaborating with hospitality and fashion brands. 

for all inquiries, please email:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2025 Ekin Ergok

EKIN ERGOK                   ︎

INNOCENT YESTERDAY

Vegan Bakery & Cafe

New York - 2021



︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Environmental Design ︎Web Design ︎Print Design



Logo Variations

Innocent Yesterday Logo on Products

Upper East Side Storefront Design Innocent Yesterday Locations

West Village Storefront Mockup Design

Miami Wynwood Storefront Mockup Design

Takeout Box Design

Print Menu design

Digital Flyers For Stories


Summary

Innocent Yesterday is a luxe vegan bakery and cafe concept blending high-quality, plant-based foods with a nostalgic, New York-style bakery aesthetic. I led the creation of the complete brand identity, including logo, tone, and visual system, alongside packaging, digital and printed assets, and the ordering website.

The scope of work included:

  1. Brand Identity and Logo: Developed a rustic yet refined logo and visual identity that evokes classic New York bakeries while maintaining a modern, premium feel. Defined typography, color palette, and brand tone to ensure consistency across all applications.

  2. Collateral Design: Created printed and digital marketing materials, including menus, packaging, promotional assets, and investor pitch decks that successfully secured new investors.

  3. Environmental Design: Designed interior and exterior elements for multiple locations, including Upper East Side, West Village, and Miami Wynwood. Work included signage, awnings, wall and floor materials, decorative icons, hand-painted illustrations, menu boards, lighting, and pillowcase graphics.

  4. Web Design and Digital Experience: Designed a branded ordering website that reflects the cafe’s identity, emphasizes ease of use, and aligns with the overall visual system.

  5. Strategic Partnerships: Developed collaborative experiences with NYCWFF, Seltzerland, and Grubhub to expand brand reach and create engaging customer experiences.



Goal

The goal of this project was to establish a rustic yet elite brand identity for Innocent Yesterday, blending classic bakery charm with a modern, premium aesthetic. The logo, color palette, and visual system were designed to evoke quality, warmth, and a homey atmosphere while reinforcing the brand’s values across digital, print, and physical environments. Every aspect of the design was aimed at delivering a consistent, memorable brand experience that resonates with both customers and investors.

Client

Innocent Yesterday is part of the Coming Soon Food Group and delivers innovative, healthful, plant-based foods with a focus on traditional bakery fare, cafe items, and ice cream treats. The brand caters to individuals seeking nutritious and indulgent options in a luxe quick-service format, emphasizing quality, balance, and a vibrant, free-spirited lifestyle.


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