︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cafe Charmant
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

INNOCENT YESTERDAY

Vegan Bakery & Cafe

New York, US - 2021



︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Environmental Design ︎Web Design ︎Print Design



Logo Variations

Innocent Yesterday Logo on Products

Upper East Side Storefront Design Innocent Yesterday Locations

West Village Storefront Mockup Design

Miami Wynwood Storefront Mockup Design

Takeout Box Design

Print Menu design

Digital Flyers For Stories


Summary

Innocent Yesterday is a luxe vegan bakery and cafe concept blending high-quality, plant-based foods with a nostalgic, New York-style bakery aesthetic. I led the creation of the complete brand identity, including logo, tone, and visual system, alongside packaging, digital and printed assets, and the ordering website.

The scope of work included:

  1. Brand Identity and Logo: Developed a rustic yet refined logo and visual identity that evokes classic New York bakeries while maintaining a modern, premium feel. Defined typography, color palette, and brand tone to ensure consistency across all applications.

  2. Collateral Design: Created printed and digital marketing materials, including menus, packaging, promotional assets, and investor pitch decks that successfully secured new investors.

  3. Environmental Design: Designed interior and exterior elements for multiple locations, including Upper East Side, West Village, and Miami Wynwood. Work included signage, awnings, wall and floor materials, decorative icons, hand-painted illustrations, menu boards, lighting, and pillowcase graphics.

  4. Web Design and Digital Experience: Designed a branded ordering website that reflects the cafe’s identity, emphasizes ease of use, and aligns with the overall visual system.

  5. Strategic Partnerships: Developed collaborative experiences with NYCWFF, Seltzerland, and Grubhub to expand brand reach and create engaging customer experiences.



Goal

The goal of this project was to establish a rustic yet elite brand identity for Innocent Yesterday, blending classic bakery charm with a modern, premium aesthetic. The logo, color palette, and visual system were designed to evoke quality, warmth, and a homey atmosphere while reinforcing the brand’s values across digital, print, and physical environments. Every aspect of the design was aimed at delivering a consistent, memorable brand experience that resonates with both customers and investors.

Client

Innocent Yesterday is part of the Coming Soon Food Group and delivers innovative, healthful, plant-based foods with a focus on traditional bakery fare, cafe items, and ice cream treats. The brand caters to individuals seeking nutritious and indulgent options in a luxe quick-service format, emphasizing quality, balance, and a vibrant, free-spirited lifestyle.


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