INNOCENT YESTERDAYVegan Bakery & Cafe
New York - 2021
SummaryCreated branding –logo, tone, identity–
Designed packaging, printed & digital assets, and ordering website.
Developed strategic partnerships with NYCWFF, Seltzerland, and Grubhub to create engaging experiences.
Designed the investor pitch deck and presentations that won the company's new investors.
Designed the interior (including icons, wall arts, lighting, pillow case illustrations, menu boards, decorations, floor, and wall materials) & exterior (including the signage, awnings, hand-painted illustrations, lighting, and window icons) of New York Upper East Side, West Village, and Miami Wynwood locations.