UNION 22
Café/Bar & Gallery ConceptIstanbul, TR - 2015
︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Environmental Design ︎Web Design ︎Print Design









Summary
As founder and creative director of UNION 22, I developed the complete brand identity for this innovative Café/Bar & Gallery concept in Istanbul’s Nişantaşı–Teşvikiye district. The scope of work covered every aspect of branding and design, from visual identity to environmental experience.The work included:
- Brand Identity and Logo: Created the logo, tone, and visual system, drawing inspiration from classic baseball aesthetics to convey youthfulness, unity, and community spirit.
- Collateral and Packaging: Designed printed and digital assets, menus, promotional flyers, and branded packaging.
- Merchandise and Apparel: Conceptualized and produced branded apparel and merchandise, reinforcing the café’s identity beyond its walls.
- Strategic Partnerships: Collaborated with global brands such as Jim Beam and Fiji Water to host engaging events, expanding UNION 22’s cultural footprint.
- Environmental Design: Designed both interior and exterior branding, including illustrated wall art, icons, lighting, textiles (custom pillow illustrations), floor and wall finishes, menu boards, signage, awnings, and window graphics, creating a cohesive physical brand presence.