UNION 22

Café/Bar & Gallery Concept

Istanbul - 2015

Summary

Created branding –logo, tone, identity– packaging, printed & digital assets.
Developed strategic partnerships with Jim Beam and Fiji Water to create engaging events.
Designed branded apparel and merchandise from concept to production.
Designed the interior (including icons, wall arts, lighting, pillow case illustrations, menu boards, decorations, floor, and wall materials) & exterior (including the signage, awnings, lighting, and window icons) of the Nisantasi-Tesvikiye location.

Goal

As a founder and creative director of UNION 22, the goal was to create a distinct brand identity for the Café/Bar & Gallery concept. The logo and color palette was designed to evoke a baseball-style look and feel, while the brand messaging emphasizes unity and youth. The project's overall goal was to create a visual identity with all aspects that represents the brand's core values and delivers a consistent message to customers.

Client

UNION 22 is a unique Café/Bar & Gallery concept whose innovative brand quickly became a hip place for Istanbul's fashionable and artistic society. Bursting on the scene in 2015 with extraordinary events in Tesvikiye and tagged among the top ten restaurants in the city and praised by many media outlets, including Marie Claire Maison and TimeOut Magazine