EKIN ERGOK



a graphic designer building brands through identity and illustration.




works



Cherry
The Corner Store
(THE MERCER)
The Brooklyn Mirage
Heroes
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

Pearl Box

(SUB)MERCER

Bar Bambino

Merveilles
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a brooklyn-based graphic designer specializing in visual identity and illustration. he studied graphic design at pratt institute and mimar sinan fine arts university, and brings 10 years of experience collaborating with hospitality and fashion brands. 

for all inquiries, please email:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2025 Ekin Ergok

EKIN ERGOK                   ︎

ZAZZY’S PIZZA

A Premium QSR Concept


New York - 2020



︎Creative Direction ︎Branding Identity ︎Illustrations ︎Collateral Design ︎Animation ︎Environmental Design ︎App Design ︎Web Design ︎Print Design







Summary

Zazzy’s Pizza is a premium QSR concept that blends high-quality food with street culture and creative energy. I led the creation of the complete brand identity, including the logo, tone of voice, and visual system, alongside packaging, printed, and digital assets.

The scope of work included:

  1. Brand Identity and Logo: Developed a bold, street-art-inspired logo and color palette that communicates energy, creativity, and premium quality. Defined the brand tone and messaging for all touchpoints.

  2. Digital Design: Designed an engaging ordering website and mobile app for Apple Store and Google Play, ensuring seamless user experience and consistent brand presence online.

  3. Illustrations and Animation: Created custom illustrations for menus, packaging, in-store visuals, and digital content. Developed animations for social media, app interactions, and marketing campaigns.

  4. Environmental Design: Designed interior and exterior elements for store locations worldwide, including wall and floor materials, menu boards, signage, lighting, awnings, and decorative icons, ensuring an immersive brand experience.

  5. Collateral and Investor Materials: Designed printed collateral, promotional materials, and the investor pitch deck, which successfully secured new investors.

  6. Strategic Partnerships: Developed collaborative experiences with brands such as Red Bull, Grubhub, BackMarket, and Sacsix to enhance customer engagement and brand visibility.



Goal

The goal of this project was to create a dynamic and authentic visual identity for Zazzy’s Pizza that communicates the brand’s street-art-inspired aesthetic, quality food, and fast-service ethos. Every aspect of the project, from logo and digital platforms to interior design and investor materials, was designed to deliver a cohesive, memorable experience that reflects the brand’s core values and resonates with its audience.

Client

Zazzy’s Pizza is a premium hospitality QSR concept that merges quality pizza with hip-hop culture and creative expression. Founded in 2020 in New York City, the brand quickly established itself among the city’s top pizza experiences and has since expanded to locations in Miami Wynwood, Colombia, and Bali, with plans for further global growth.


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