ZAZZY’S PIZZA
A Premium QSR ConceptNew York, US - 2020
︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Animation ︎Environmental Design ︎App Design ︎Web Design ︎Print Design
Summary
Zazzy’s Pizza is a premium QSR concept that blends high-quality food with street culture and creative energy. I led the creation of the complete brand identity, including the logo, tone of voice, and visual system, alongside packaging, printed, and digital assets.The scope of work included:
- Brand Identity and Logo: Developed a bold, street-art-inspired logo and color palette that communicates energy, creativity, and premium quality. Defined the brand tone and messaging for all touchpoints.
- Digital Design: Designed an engaging ordering website and mobile app for Apple Store and Google Play, ensuring seamless user experience and consistent brand presence online.
- Illustrations and Animation: Created custom illustrations for menus, packaging, in-store visuals, and digital content. Developed animations for social media, app interactions, and marketing campaigns.
- Environmental Design: Designed interior and exterior elements for store locations worldwide, including wall and floor materials, menu boards, signage, lighting, awnings, and decorative icons, ensuring an immersive brand experience.
- Collateral and Investor Materials: Designed printed collateral, promotional materials, and the investor pitch deck, which successfully secured new investors.
- Strategic Partnerships: Developed collaborative experiences with brands such as Red Bull, Grubhub, BackMarket, and Sacsix to enhance customer engagement and brand visibility.