︎

EKIN ERGOK



a graphic designer building brands through identity and illustration.




works



 

The Corner Store
(THE MERCER)
Cherry
The Brooklyn Mirage
Heroes
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

Pearl Box

(SUB)MERCER

Bar Bambino

Merveilles
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a brooklyn-based graphic designer specializing in visual identity and illustration. he studied graphic design at pratt institute and mimar sinan fine arts university, and brings 10 years of experience collaborating with hospitality and fashion brands. 

for all inquiries, please email:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2025 Ekin Ergok

EKIN ERGOK                   ︎

THE BROOKLYN MIRAGE

Live Music Venue

New York - 2024


︎Re-Brand  ︎Visual Identity ︎Collateral Design ︎Environmental Design




Summary

This project was a full rebrand of The Brooklyn Mirage, the iconic open-air venue at the heart of Avant Gardner in Brooklyn, NY.

The scope included:

  1. Visual Identity and Guidelines: Created a new visual direction for the venue, including a custom-designed logo, fresh color palette, and carefully chosen typefaces that brought a renewed sense of character and clarity to the brand.

  2. Custom Logo and Icon: The new logo was entirely hand-drawn. "The" uses a classic script, while the condensed, minimal form of "Brooklyn" intertwines with it, capturing New York’s layered identity: historic yet contemporary, classic yet young. "Mirage" is more rounded and fluid, designed to feel like it’s in motion, evoking the visual sensation of a mirage. I also directed the logo to icon animation, brought to life by Scott Ahn.

  3. Collateral Design: Designed a full suite of branded collateral including hats, menus, and t-shirts. Each piece was crafted to align with the venue’s unique rhythm and presence, both visually and experientially.



Goal

The Brooklyn Mirage underwent a complete transformation, physically, sonically, and visually. Inspired by the grandeur of the world’s great opera houses, the venue was rebuilt from the ground up with a striking new design, including a monumental timber canopy, a fully kinetic shutter system in place of LED walls, and a precision-calibrated sound system designed to deliver a completely immersive experience.

The new brand identity needed to reflect this rebirth. My goal was to create a visual language that matched the scale and ambition of the redesigned space: bold, architectural, and cinematic. Every detail of the new identity was crafted to echo the feeling of being inside the Mirage—expansive, intentional, and alive with energy. It was about more than just a logo. It was about capturing the feeling of stepping into a space where music, design, and community collide in real time.

Client

The Brooklyn Mirage is a landmark outdoor venue and part of Avant Gardner, a leading cultural complex in New York City. Known for large-scale music and art experiences, it sits at the intersection of local identity and global influence.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.


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