︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

THE BROOKLYN MIRAGE

Live Music Venue

New York, US - 2024


︎Re-Brand  ︎Visual Identity ︎Collateral Design ︎Environmental Design



Created by &LANA • © &LANA LLC.

Summary

This project was a full rebrand of The Brooklyn Mirage, the iconic open-air venue at the heart of Avant Gardner in Brooklyn, NY.

The scope included:

  1. Visual Identity and Guidelines: Created a new visual direction for the venue, including a custom-designed logo, fresh color palette, and carefully chosen typefaces that brought a renewed sense of character and clarity to the brand.

  2. Custom Logo and Icon: The new logo was entirely hand-drawn. "The" uses a classic script, while the condensed, minimal form of "Brooklyn" intertwines with it, capturing New York’s layered identity: historic yet contemporary, classic yet young. "Mirage" is more rounded and fluid, designed to feel like it’s in motion, evoking the visual sensation of a mirage. I also directed the logo to icon animation, brought to life by Scott Ahn.

  3. Collateral Design: Designed a full suite of branded collateral including hats, menus, and t-shirts. Each piece was crafted to align with the venue’s unique rhythm and presence, both visually and experientially.



Goal

The Brooklyn Mirage underwent a complete transformation, physically, sonically, and visually. Inspired by the grandeur of the world’s great opera houses, the venue was rebuilt from the ground up with a striking new design, including a monumental timber canopy, a fully kinetic shutter system in place of LED walls, and a precision-calibrated sound system designed to deliver a completely immersive experience.

The new brand identity needed to reflect this rebirth. My goal was to create a visual language that matched the scale and ambition of the redesigned space: bold, architectural, and cinematic. Every detail of the new identity was crafted to echo the feeling of being inside the Mirage—expansive, intentional, and alive with energy. It was about more than just a logo. It was about capturing the feeling of stepping into a space where music, design, and community collide in real time.

Client

The Brooklyn Mirage is a landmark outdoor venue and part of Avant Gardner, a leading cultural complex in New York City. Known for large-scale music and art experiences, it sits at the intersection of local identity and global influence.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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