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EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

ICP

International Center of Photography

New York, US - 2022

︎Digital Design  ︎Collateral Design ︎Merchandise Design

ICP BRANDED HOODIE DESIGN FOR ICP STAFF ICP BRANDED MUG DESIGN ICP Branded Packaging Design ICP BRANDED MERCHANDISE BAG DESIGN ICP BRANDED NOTEBOOK DESIGN

Summary

The International Center of Photography (ICP) commissioned branded apparel, merchandise, and a digital menu design for the ICP Café. The work required carrying forward the iconic identity system originally designed by Pentagram while creating fresh, functional extensions that resonate with ICP’s mission and audience.

The scope of work includes:

  1. Apparel and Merchandise Design: Designed ICP-branded apparel and products for retail, ensuring items reflect the institution’s cultural authority while remaining accessible and appealing to a broad audience. Oversaw the full production process from concept through to delivery.

  2. Digital Menu Design: Developed a branded digital menu system for the ICP Café, aligning its visual structure with ICP’s established identity. The design emphasized clarity, usability, and consistency across digital platforms.

  3. Production Oversight: Managed vendor communication, sampling, and final production, ensuring that each piece met quality standards and accurately reflected the ICP brand.



Goal

The project’s goal was to create branded materials that feel authentic to ICP’s values and seamlessly extend its visual identity into new touchpoints. By blending practicality with thoughtful design, the work reinforces ICP’s voice as the world’s leading institution for photography and visual culture while providing visitors with consistent, brand-aligned experiences.

Client

The International Center of Photography is the world’s leading institution dedicated to photography and visual culture. Founded in 1974 by Cornell Capa to champion “concerned photography,” socially and politically minded images that educate and inspire change, ICP remains a cornerstone of cultural dialogue. Through its exhibitions, educational initiatives, and public programs, ICP fosters ongoing conversations about the power of the image.


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