ICP
International Center of PhotographyNew York, NY - 2022
︎Digital Design ︎Collateral Design ︎Merchandise Design






Summary
The International Center of Photography (ICP) commissioned branded apparel, merchandise, and a digital menu design for the ICP Café. The work required carrying forward the iconic identity system originally designed by Pentagram while creating fresh, functional extensions that resonate with ICP’s mission and audience.The scope of work includes:
- Apparel and Merchandise Design: Designed ICP-branded apparel and products for retail, ensuring items reflect the institution’s cultural authority while remaining accessible and appealing to a broad audience. Oversaw the full production process from concept through to delivery.
- Digital Menu Design: Developed a branded digital menu system for the ICP Café, aligning its visual structure with ICP’s established identity. The design emphasized clarity, usability, and consistency across digital platforms.
- Production Oversight: Managed vendor communication, sampling, and final production, ensuring that each piece met quality standards and accurately reflected the ICP brand.