designer crafting bespoke brands through identity and illustration.
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ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character.
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ekinergok@gmail.com
︎ @ekin_ergok
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Copyright © 2026 Ekin Ergok
a graphic designer crafting bespoke brands through identity and illustration.
ICP
International Center of Photography
New York, US - 2022
︎Digital Design ︎Collateral Design ︎Merchandise Design
Summary
The International Center of Photography (ICP) commissioned branded apparel, merchandise, and a digital menu design for the ICP Café. The work required carrying forward the iconic identity system originally designed by Pentagram while creating fresh, functional extensions that resonate with ICP’s mission and audience.
The scope of work includes:
- Apparel and Merchandise Design: Designed ICP-branded apparel and products for retail, ensuring items reflect the institution’s cultural authority while remaining accessible and appealing to a broad audience. Oversaw the full production process from concept through to delivery.
- Digital Menu Design: Developed a branded digital menu system for the ICP Café, aligning its visual structure with ICP’s established identity. The design emphasized clarity, usability, and consistency across digital platforms.
- Production Oversight: Managed vendor communication, sampling, and final production, ensuring that each piece met quality standards and accurately reflected the ICP brand.
Goal
The project’s goal was to create branded materials that feel authentic to ICP’s values and seamlessly extend its visual identity into new touchpoints. By blending practicality with thoughtful design, the work reinforces ICP’s voice as the world’s leading institution for photography and visual culture while providing visitors with consistent, brand-aligned experiences.
Client
The International Center of Photography is the world’s leading institution dedicated to photography and visual culture. Founded in 1974 by Cornell Capa to champion “concerned photography,” socially and politically minded images that educate and inspire change, ICP remains a cornerstone of cultural dialogue. Through its exhibitions, educational initiatives, and public programs, ICP fosters ongoing conversations about the power of the image.
