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EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

(SUB)MERCER

Cocktail Lounge

New York, US - 2024


︎Visual Identity  ︎Illustrations ︎Collateral Design ︎Web Design


Created by &LANA • © &LANA LLC.

Summary

(SUB)Mercer is a sophisticated nightclub and cocktail bar located beneath The Mercer Hotel. The brand needed an identity that connects to The Mercer’s timeless elegance while expressing a distinct nightlife character.

The scope of work included:

  1. Logo System: Designed the logo based on The Mercer wordmark, refined into an elegant and simple mark with strong impact. Created a versatile “SUB” treatment that supports artsy variations while maintaining brand integrity.

  2. Visual Identity: Developed a cohesive visual language including typography, color, composition rules, and application guidance to ensure consistency across environments.

  3. Illustration Suite: Created custom illustrations for digital use on web and social, and for print use on menus, bringing a curated, art-forward tone to communications.

  4. Collateral Design: Designed key touchpoints for the guest experience including coasters, cocktail stirrers, matchbooks, and menus, aligning materials and finishes with the brand’s refined atmosphere.

  5. Web Design: Designed the digital presence for (SUB)Mercer, translating the brand’s identity into an engaging online experience that complements its physical space.



Goal

Create a visual identity that feels directly connected to The Mercer yet stands on its own. The system balances restraint and creativity: a disciplined core logo and typographic framework paired with expressive “SUB” variations and illustration details that work across digital, print, and on-premise experiences.

Client

The Mercer Hotel and (SUB)Mercer are part of BOND Hospitality. The project required a cohesive design language that strengthens the connection between The Mercer’s heritage and its contemporary nightlife offering.


*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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