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EKIN ERGOK



designer crafting bespoke brands through identity and illustration.




works



 

The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

(SUB)MERCER

Bar Bambino

Merveilles
Chez Louis
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 

for all inquiries:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

(SUB)MERCER

Cocktail Lounge

New York, US - 2024


︎Visual Identity  ︎Illustrations ︎Collateral Design ︎Web Design


Summary

(SUB)Mercer is a sophisticated nightclub and cocktail bar located beneath The Mercer Hotel. The brand needed an identity that connects to The Mercer’s timeless elegance while expressing a distinct nightlife character.

The scope of work included:

  1. Logo System: Designed the logo based on The Mercer wordmark, refined into an elegant and simple mark with strong impact. Created a versatile “SUB” treatment that supports artsy variations while maintaining brand integrity.

  2. Visual Identity: Developed a cohesive visual language including typography, color, composition rules, and application guidance to ensure consistency across environments.

  3. Illustration Suite: Created custom illustrations for digital use on web and social, and for print use on menus, bringing a curated, art-forward tone to communications.

  4. Collateral Design: Designed key touchpoints for the guest experience including coasters, cocktail stirrers, matchbooks, and menus, aligning materials and finishes with the brand’s refined atmosphere.

  5. Web Design: Designed the digital presence for (SUB)Mercer, translating the brand’s identity into an engaging online experience that complements its physical space.



Goal

Create a visual identity that feels directly connected to The Mercer yet stands on its own. The system balances restraint and creativity: a disciplined core logo and typographic framework paired with expressive “SUB” variations and illustration details that work across digital, print, and on-premise experiences.

Client

The Mercer Hotel and (SUB)Mercer are part of BOND Hospitality. The project required a cohesive design language that strengthens the connection between The Mercer’s heritage and its contemporary nightlife offering.


*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.


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