DOUBLE D’S DIRTY DOGS
New York Hotdog & Knish JointNew York - 2021
︎Creative Direction ︎Visual Identity ︎Illustrations ︎Collateral Design ︎Environmental Design








Summary
Double D’s Dirty Dogs is a bold, artisanal hot dog and knish restaurant in the Lower East Side. I led the creation of the complete visual identity, including logo, color palette, and visual system. Additionally, I designed printed collateral such as menus, event flyers, and storefront board menus, digital assets for social media platforms, and exterior signage and storefront elements, including colors, awnings, and lighting.The scope of work included:
- Visual Identity: Developed a fun and eye-catching logo and visual system inspired by old-school Coney Island aesthetics, balancing nostalgia with modern energy.
- Collateral Design: Created printed materials including menus, flyers, and promotional assets, ensuring the brand identity is consistently applied across all touchpoints.
- Environmental Design: Designed exterior and interior visual elements, including storefront colors, awnings, lighting, and signage, to enhance the dining experience and brand presence.
- Digital Design: Produced social media assets aligned with the brand’s identity to promote events and menu offerings.