Created brand identity, designed print collateral (menu, event flyers, storefront board menus), designed digital assets for social media platforms, and designed signage and storefront (colors, awning, lights) of the Lower East Side location.
This project was to create a bold and fun brand identity for an artisanal hot dog restaurant. The logo and color palette is designed to evoke an old-school Coney Island-style fun and eye-catching look and feel, while the brand messaging emphasizes quality food and fast service. The project's overall goal is to create a visual identity with all aspects that represents the brand's core values and delivers a consistent message to customers
Double D's Dirty Dogs (DD) is a Coming Soon Food Group sub-brand that opened in 2021 in the heart of Lower East Side, New York. DD is a prime hotdog & knish joint with a unique style. DD's Lower East Side location is quickly tagged among the top ten hotdog experiences in the city and praised by the NY City Guide.