︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cafe Charmant
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

DOUBLE D’S DIRTY DOGS

New York Hotdog & Knish Joint

New York, US - 2021



︎Creative Direction ︎Visual Identity ︎Illustrations ︎Collateral Design ︎Environmental Design

Hot Dog Holder Design Dirt Dog Mascot Illustration Instagram Story Marketing & IG Highlight Covers Design Printed Menu Design Storefront Menu Design Lower East Side Storefront Design Double D's Dirty Dogs Logo


Summary

Double D’s Dirty Dogs is a bold, artisanal hot dog and knish restaurant in the Lower East Side. I led the creation of the complete visual identity, including logo, color palette, and visual system. Additionally, I designed printed collateral such as menus, event flyers, and storefront board menus, digital assets for social media platforms, and exterior signage and storefront elements, including colors, awnings, and lighting.

The scope of work included:

  1. Visual Identity: Developed a fun and eye-catching logo and visual system inspired by old-school Coney Island aesthetics, balancing nostalgia with modern energy.

  2. Collateral Design: Created printed materials including menus, flyers, and promotional assets, ensuring the brand identity is consistently applied across all touchpoints.

  3. Environmental Design: Designed exterior and interior visual elements, including storefront colors, awnings, lighting, and signage, to enhance the dining experience and brand presence.

  4. Digital Design: Produced social media assets aligned with the brand’s identity to promote events and menu offerings.



Goal

The goal of this project was to establish a bold and playful brand identity for Double D’s Dirty Dogs that communicates the fun, nostalgic Coney Island vibe while emphasizing quality food and fast service. The logo, color palette, and visual system were designed to deliver a cohesive, memorable brand experience across print, digital, and physical environments. Every element was created to reinforce the restaurant’s core values and engage customers consistently.


Client

Double D’s Dirty Dogs is a sub-brand of Coming Soon Food Group, launched in 2021 in the heart of New York’s Lower East Side. The location quickly gained recognition among top hot dog experiences in the city and is praised for its unique style, high-quality offerings, and playful dining atmosphere.


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