designer crafting bespoke brands through identity and illustration.
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ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character.
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Copyright © 2026 Ekin Ergok
a graphic designer crafting bespoke brands through identity and illustration.
DOUBLE D’S DIRTY DOGS
New York Hotdog & Knish Joint
New York, US - 2021
︎Creative Direction ︎Visual Identity ︎Illustrations ︎Collateral Design ︎Environmental Design
Summary
Double D’s Dirty Dogs is a bold, artisanal hot dog and knish restaurant in the Lower East Side. I led the creation of the complete visual identity, including logo, color palette, and visual system. Additionally, I designed printed collateral such as menus, event flyers, and storefront board menus, digital assets for social media platforms, and exterior signage and storefront elements, including colors, awnings, and lighting.
The scope of work included:
- Visual Identity: Developed a fun and eye-catching logo and visual system inspired by old-school Coney Island aesthetics, balancing nostalgia with modern energy.
- Collateral Design: Created printed materials including menus, flyers, and promotional assets, ensuring the brand identity is consistently applied across all touchpoints.
- Environmental Design: Designed exterior and interior visual elements, including storefront colors, awnings, lighting, and signage, to enhance the dining experience and brand presence.
- Digital Design: Produced social media assets aligned with the brand’s identity to promote events and menu offerings.
Goal
The goal of this project was to establish a bold and playful brand identity for Double D’s Dirty Dogs that communicates the fun, nostalgic Coney Island vibe while emphasizing quality food and fast service. The logo, color palette, and visual system were designed to deliver a cohesive, memorable brand experience across print, digital, and physical environments. Every element was created to reinforce the restaurant’s core values and engage customers consistently.
Client
Double D’s Dirty Dogs is a sub-brand of Coming Soon Food Group, launched in 2021 in the heart of New York’s Lower East Side. The location quickly gained recognition among top hot dog experiences in the city and is praised for its unique style, high-quality offerings, and playful dining atmosphere.
