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EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

HEROES

Restaurant

New York, US - 2024


︎Visual Identity  ︎Illustrations ︎Collateral Design ︎Environmental Design


Created by &LANA • © &LANA LLC.

Summary

I was tasked with creating a comprehensive visual identity for Heroes, a restaurant situated on the lower level of Pearl Box in SoHo, Manhattan.

My work included the following:

  1. Visual Identity and Guidelines: Developed a distinctive visual identity for Heroes that balances fun with a sense of class. The identity guidelines were created to maintain consistency across all brand applications, ensuring that Heroes stands out in its unique style.

  2. Illustrations: Designed a series of custom illustrative assets, including bust illustrations of wine producers for the wine menu. These illustrations add a personal and artistic touch to the restaurant’s visual identity. I also created an organic, hand-made custom logo that perfectly complements the restaurant’s playful yet refined atmosphere.

  3. Collateral Design: Developed various printed assets such as menus, plates, and coasters. Each item was thoughtfully designed to reflect Heroes' vibrant and creative brand identity.



Goal

The goal was to create a visual identity for Heroes that feels dynamic, fun, and approachable, while still maintaining an air of sophistication. The design elements—such as the hand-drawn illustrations and organic logo—were aimed at giving Heroes a unique and inviting character that stands out in the bustling SoHo restaurant scene. By combining artistic flair with high-quality design, we wanted to ensure that Heroes would offer a memorable dining experience that’s both hip and timeless.

Client

Heroes is a contemporary restaurant located on the floor below Pearl Box at 357 West Broadway in SoHo, Manhattan. Partner Ariel Arce—known for Tokyo Record Bar and Niche Niche—Heroes brings together a curated dining experience with a casual yet upscale ambiance. Alongside chef Aaron Lirette and beverage director Kenneth Crum, Arce has created a space where art, wine, and food converge, forming a lively and exciting destination in SoHo’s iconic culinary landscape. 



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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