SOMME SLOVI

Contemporary Fashion Brand

New York - 2021

Summary

Created branding –logo, tone, identity– designed Shopify website, print collateral, social media content, and collaborated with the Creative Director with prints for the brand's VOL II collection.

Goal

This project was to create a quality and modern brand identity for a New York-based contemporary fashion brand Somme Slovi. The logo is designed with custom typography to evoke a clean, robust look and feel. At the same time, the brand messaging focuses on mixing cultural references and silhouettes into a conceptual framework. The project's overall goal is to create a visual identity with all aspects that represents the brand's core values and delivers a consistent message to customers.

Client

Somme Slovi is a New York-based fashion brand that focuses on mixing cultural references and silhouettes and gravitates to re-imagine designs into a conceptual framework amid sportswear and traditional tailoring.