︎

EKIN ERGOK



a graphic designer building brands through identity and illustration.




works



Cherry
The Corner Store
(THE MERCER)
The Brooklyn Mirage
Heroes
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

Pearl Box

(SUB)MERCER

Bar Bambino

Merveilles
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a brooklyn-based graphic designer specializing in visual identity and illustration. he studied graphic design at pratt institute and mimar sinan fine arts university, and brings 10 years of experience collaborating with hospitality and fashion brands. 

for all inquiries, please email:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2025 Ekin Ergok

EKIN ERGOK                   ︎

DOUBLES

Gaming App & Private Social Brand

Digital - 2025


︎Visual Identity  ︎Illustration ︎Collateral Design ︎UX Design ︎App Design



Summary

I developed the complete brand identity for Doubles, a private, invitation-only gaming app available on the Apple App Store and Google Play. Doubles is more than a digital platform. It is a social brand that hosts VIP backgammon tournaments at exclusive member clubs such as Zero Bond and collaborates with brands like Nar and Seal for high-profile social events.

The scope of work included:

  1. Visual Identity and Guidelines: Created a minimal yet distinctive visual identity that reflects Doubles’ refined, exclusive positioning. The core elements are understated and sophisticated, while select details introduce warmth and character to balance the brand. Comprehensive identity guidelines ensure consistent application across all mediums.

  2. Custom Logo and Icon: Designed a fully hand-drawn logo and a unique “D” icon, crafted to work seamlessly as both a brandmark and a digital app icon. The design conveys exclusivity and precision while retaining a human, artisanal touch. Also designed the 3D animated version of the “D” icon, adding depth and movement for digital applications and promotional use.

  3. Mascot Design: Introduced “Henry,” a playful otter mascot holding a Doubles cube. Henry adds a layer of personality to the brand, offering flexibility for event promotion, social media, and special campaigns without diluting the minimal core identity.

  4. Physical Collateral Design: Designed premium branded items, including a custom physical Doubles cube and a bespoke presentation box used to deliver app invitations. Also developed a travel-size backgammon set, reinforcing the brand’s tangible connection to the game.

  5. App UX and UI Design: Designed the initial version of the Doubles gaming app, creating an intuitive and sleek interface that seamlessly integrates the brand’s visual identity into the digital environment.



Goal

The goal was to create a visual identity that positions Doubles as both an exclusive digital gaming experience and a high-end social brand. The visual language had to feel minimal, elegant, and timeless, while leaving room for moments of personality through Henry, the mascot. From the custom-crafted logo and “D” icon to the tactile presentation of invitations, every element was designed to embody quality, exclusivity, and the unique social culture Doubles represents.

Client

Doubles was developed in collaboration with &LANA, a creative incubator based in New York and Dubai. Known for building and nurturing innovative concepts across branding, hospitality, and culture, &LANA brings together strategy, design, and storytelling to create brands with distinctive identities and lasting impact.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.


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