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EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

DOUBLES

Gaming App & Private Social Brand

Digital, US - 2025


︎Visual Identity  ︎Illustration ︎Collateral Design ︎UX Design ︎App Design


Created by &LANA • © &LANA LLC.

Summary

I developed the complete brand identity for Doubles, a private, invitation-only gaming app available on the Apple App Store and Google Play. Doubles is more than a digital platform. It is a social brand that hosts VIP backgammon tournaments at exclusive member clubs such as Zero Bond and collaborates with brands like Nar and Seal for high-profile social events.

The scope of work included:

  1. Visual Identity and Guidelines: Created a minimal yet distinctive visual identity that reflects Doubles’ refined, exclusive positioning. The core elements are understated and sophisticated, while select details introduce warmth and character to balance the brand. Comprehensive identity guidelines ensure consistent application across all media. 

  2. Custom Logo and Icon: Designed a fully hand-drawn logo and a unique “D” icon, crafted to work seamlessly as both a brandmark and a digital app icon. The design conveys exclusivity and precision while retaining a human, artisanal touch. Also designed the 3D animated version of the “D” icon, adding depth and movement for digital applications and promotional use.

  3. Mascot Design: Introduced “Henry,” a playful otter mascot holding a Doubles cube. Henry adds a layer of personality to the brand, offering flexibility for event promotion, social media, and special campaigns without diluting the minimal core identity.

  4. Physical Collateral Design: Designed premium branded items, including a custom physical Doubles cube and a bespoke presentation box used to deliver app invitations. Also developed a travel-size backgammon set, reinforcing the brand’s tangible connection to the game.

  5. App UX and UI Design: Designed the initial version of the Doubles gaming app, creating an intuitive and sleek interface that seamlessly integrates the brand’s visual identity into the digital environment.



Goal

The goal was to create a visual identity that positions Doubles as both an exclusive digital gaming experience and a high-end social brand. The visual language had to feel minimal, elegant, and timeless, while leaving room for moments of personality through Henry, the mascot. From the custom-crafted logo and “D” icon to the tactile presentation of invitations, every element was designed to embody quality, exclusivity, and the unique social culture Doubles represents.

Client

Doubles was developed in collaboration with &LANA, a creative incubator based in New York and Dubai. Known for building and nurturing innovative concepts across branding, hospitality, and culture, &LANA brings together strategy, design, and storytelling to create brands with distinctive identities and lasting impact.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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