︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cafe Charmant
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

AIMEE

Sushi Club

Saint-Barthélemy, BL - 2026

︎Visual Identity  ︎Illustrations ︎Collateral Designs ︎Environmental Designs


Created by &LANA • © &LANA LLC.

Summary

I was tasked with creating the comprehensive visual identity for AIMEE, a Sushi Club concept located in Saint-Barthélemy (St.Barts). The project focused on building a chic, grounded, and contemporary brand language that feels heavy, settled, and refined. The identity balances a strong hospitality presence with carefully considered artistic details, resulting in a visual system that feels sophisticated and timeless while remaining modern in execution.

The scope of work included:

  1. Visual Identity: Designed the full brand system, including logo, logo mark, typography direction, and color palette. The identity centers around dark wine red and copper tones, creating a rich and elegant atmosphere that reflects a contemporary Asian dining experience with a confident and established presence.

  2. Collateral Design: Designed a wide range of branded elements, including custom plates, coasters, cocktail napkins, lighters, menus, hand fans, and additional guest-facing materials, ensuring consistency across all dining touchpoints.

  3. Illustrations: Created custom doodle-style illustrations used on menus and coasters. The illustrations introduce a subtle expressive layer that balances the heavier identity while maintaining the overall refined tone of the brand.

  4. Environmental Design: Developed selected environmental applications to extend the identity into the physical space, reinforcing a cohesive connection between brand and atmosphere.



Goal

The goal was to create a complete visual identity that positions AIMEE as a contemporary Sushi Club rather than a traditional restaurant. Inspired by the meaning of the name Aimee, “beloved,” the brand was designed to feel intimate, elegant, and memorable. The combination of deep wine tones, copper accents, strong typography, and bespoke details creates a unified visual language that feels grounded, sophisticated, and consistent across every touchpoint.

Client

AIMEE is a Sushi Club concept based in Saint-Barthélemy, blending Japanese-inspired cuisine with a refined social atmosphere. The brand focuses on delivering a relaxed yet elevated hospitality experience, combining thoughtful design, curated dining, and a contemporary lifestyle approach within an intimate island setting.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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