CHERRY
Fine DineSt. Tropez - 2023
︎Visual Identity ︎Illustrations ︎Collateral Design ︎Animation ︎Web Design ︎Environmental Design
Summary
I was tasked with creating a comprehensive visual identity for the Italo-New Yorker restaurant/fine dining concept in southern France.My work encompassed the following key components:
- Identity Guidelines: Developed a distinctive visual identity, complete with comprehensive identity guidelines that serve as a roadmap for consistent branding.
- Hand-Drawn Illustrations: Crafted bespoke hand-drawn illustrations for use in both printed and digital assets, adding a unique touch to the brand's visual elements.
- Website Assets: Designed various illustrative assets for the restaurant's website, ensuring a seamless and engaging online presence.
- Social Media Animations: Engaging animations were created to enhance the restaurant's social media marketing efforts, captivating the online audience.
- Signage Design: Conceptualized and designed the signage to create a memorable physical presence.
Goal
The primary objective was to craft a luxurious and refined visual identity that perfectly captured the essence of the Italo-New Yorker restaurant in southern France. The elements we created, such as the logo and color palette, were meticulously chosen to evoke an elite ambiance. Additionally, the brand messaging emphasized the values of quality food and a warm, inviting atmosphere characterized by rich cherry colors. Ultimately, our goal was to deliver a consistent and compelling message that aligned with the core values of the brand.Client
Italian fine dining establishment located in the south of France, offering a unique fusion of Italian cuisine, New York music, and British art. This project allowed us to bring together these diverse influences into a cohesive visual identity that resonates with their clientele.*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.