St. Tropez - 2023
This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.
SummaryI was tasked with creating a comprehensive brand identity for the Italo-New Yorker restaurant/fine dining concept in southern France. My work encompassed the following key components:
- Branding and Identity Guidelines: Developed a distinctive brand identity, complete with comprehensive identity guidelines that serve as a roadmap for consistent branding.
- Hand-Drawn Illustrations: Crafted bespoke hand-drawn illustrations for use in both printed and digital assets, adding a unique touch to the brand's visual elements.
- Website Assets: Designed various illustrative assets for the restaurant's website, ensuring a seamless and engaging online presence.
- Social Media Animations: Engaging animations were created to enhance the restaurant's social media marketing efforts, captivating the online audience.
- Signage Design: Conceptualized and designed the signage to create a memorable physical presence.