SHYCOOK
Private Chef + Catering ServiceNew York - 2022
︎Illustrations ︎Collateral Design ︎Print Design












Summary
Shycook, a private chef and catering service, commissioned branded digital and printed materials for its events and limited-edition products. The work included hand-drawn illustrations, event menus, packaging designs, and social media content. The designs were crafted to maintain Shycook’s existing brand identity while introducing fresh, elegant visual elements for special occasions.The scope of work included:
- Illustrations: Created hand-drawn food illustrations using Adobe Fresco, adding a unique artisanal touch to menus, packaging, and social content.
- Digital and Printed Collateral: Designed event menus, invitations, and marketing materials that blend minimalist typography with the custom illustrations, maintaining consistency with the Shycook brand.
- Packaging Design: Developed limited edition packaging for Shycook’s hot wine bottles, creating a premium and collectible experience for private customers.
- Social Media Assets: Adapted illustrations and visual elements into engaging content for digital platforms to promote events and products.