Shycook

Private Chef + Catering Service

New York - 2022

Summary
Designed digital and printed marketing materials, including hand-drawn illustrations, menus for private events, packaging designs, and social media content.

Goal
This project was to design a Shycook branded digital and printed collateral for its catering events and design Shycook branded limited edition hot wine bottle to be sold to its private customers. To make a unique design, I've hand-drew the food illustrations with Adobe Fresco and combined them with minimalist fonts while maintaining the original Shycook logo designed by Bike Bayer. The project's overall goal is to create Shycook branded material representing the brand's core values and delivering a consistent message to customers.

Client
Shycook, is a private chef + catering service that brings global inspiration and fine-dining mastery to private events in and around New York City. From bespoke menu development to meticulously selected ingredients to flawless execution.