creative director crafting bespoke brands through identity and illustration.
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ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character.
for all inquiries:
ekinergok@gmail.com
︎ @ekin_ergok
︎ /ekinergok
Copyright © 2026 Ekin Ergok
a graphic designer crafting bespoke brands through identity and illustration.
SHYCOOK
Private Chef + Catering Service
New York, US - 2022
︎Illustrations ︎Collateral Design ︎Print Design
Summary
Shycook, a private chef and catering service, commissioned branded digital and printed materials for its events and limited-edition products. The work included hand-drawn illustrations, event menus, packaging designs, and social media content. The designs were crafted to maintain Shycook’s existing brand identity while introducing fresh, elegant visual elements for special occasions.
The scope of work included:
- Illustrations: Created hand-drawn food illustrations using Adobe Fresco, adding a unique artisanal touch to menus, packaging, and social content.
- Digital and Printed Collateral: Designed event menus, invitations, and marketing materials that blend minimalist typography with the custom illustrations, maintaining consistency with the Shycook brand.
- Packaging Design: Developed limited edition packaging for Shycook’s hot wine bottles, creating a premium and collectible experience for private customers.
- Social Media Assets: Adapted illustrations and visual elements into engaging content for digital platforms to promote events and products.
Goal
The goal of this project was to design Shycook-branded digital and printed collateral for catering events and create a limited edition hot wine bottle for private customers. To achieve a distinctive look, I hand-drew food illustrations using Adobe Fresco and combined them with minimalist typography while maintaining the original Shycook logo designed by Bike Bayer. The objective was to produce materials that represent Shycook’s core values and deliver a consistent, premium brand experience across all touchpoints.
Client
Shycook is a private chef and catering service in New York City that brings global inspiration and fine-dining mastery to private events. From bespoke menu development to carefully sourced ingredients and flawless execution, Shycook provides elevated culinary experiences tailored to each client.