︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

INDIE BEACH

Social Club

St. Tropez, FR - 2024


︎Visual Identity ︎Illustrations ︎Collateral Design ︎Environmental Design



 
Created by &LANA • © &LANA LLC.

Summary

I was engaged to develop a complete rebranding for Indie Beach, a renowned beach club and social hub in St. Tropez, commonly known as Jacquemus Beach. My work encompassed the following key components:

  1. Visual Identity: Designed a fresh, hand-drawn logo that embodies the vibrant yet sophisticated spirit of Indie Beach. The new direction was crafted entirely by hand, giving the brand a unique, artisanal feel.

  2. Collateral Design & illustrations: Developed a cohesive set of branded collateral, including coasters, bottle labels, menus, print designs, and plates. Each element reflects the new brand identity, with all illustrative assets created using freehand illustration techniques to emphasize the personal and authentic character of the brand.

  3. Merchandise Design: Created branded merchandise, such as t-shirts, sweatshirts, and other apparel, incorporating the hand-drawn logo and visual identity into stylish pieces that align with the club’s trendy and exclusive vibe.



Goal

The goal was to reimagine Indie Beach’s visual identity with a fresh, hand-drawn approach, ensuring it maintained its charm while introducing a contemporary edge. Working alongside the &LANA creative team, we focused on creating a visual identity that enriches the guest experience, making sure every element, from the logo to the merchandise, feels personal and artfully designed.

Client

Indie Beach, part of Indie Group France, is a highly popular beach club and social destination in St. Tropez. Known for its chic atmosphere and vibrant social scene, the club offers a high-end beachside experience that effortlessly blends relaxation with luxury.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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