Multi-disciplinary graphic designer who meticulously designs brand identities and illustrations.
Selected Works
Personal Works
About
Ekin Ergök is a Graphic Designer based in Brooklyn, New York, specializing in branding, packaging, and digital/print design. He studied Graphic Design at Pratt Institute and Mimar Sinan University and has 10 years of experience working with hospitality and fashion brands. Currently, Ekin is a Senior Graphic Designer at &LANA, where he continues to use his creative skills to deliver design solutions.
Resume on request.
For all inquiries please email
ekinergok@gmail.com
︎ @ekin_ergok
︎ /ekinergok
Copyright © 2024 Ekin Ergok
INDIE BEACH
Social Club
St. Tropez - 2024
This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.
Summary
I was engaged to develop a complete re-branding for Indie Beach, a renowned beach club and social hub in St. Tropez, commonly known as Jacquemus Beach. My work encompassed the following key components:
- Branding and Logo Design: Designed a fresh, hand-drawn logo that embodies the vibrant yet sophisticated spirit of Indie Beach. The new direction was crafted entirely by hand, giving the brand a unique, artisanal feel.
- Collateral Design & illustrations: Developed a cohesive set of branded collateral, including coasters, bottle labels, menus, print designs, and plates. Each element reflects the new brand identity, with all illustrative assets created using freehand illustration techniques to emphasize the personal and authentic character of the brand.
- Merchandise Design: Created branded merchandise, such as t-shirts, sweatshirts, and other apparel, incorporating the hand-drawn logo and visual identity into stylish pieces that align with the club’s trendy and exclusive vibe.
Goal
The goal was to reimagine Indie Beach’s brand identity with a fresh, hand-drawn approach, ensuring it maintained its charm while introducing a contemporary edge. Working alongside the &LANA creative team, we focused on creating a visual identity that enriches the guest experience, making sure every element, from the logo to the merchandise, feels personal and artfully designed.
Client
Indie Beach, part of Indie Group France, is a highly popular beach club and social destination in St. Tropez. Known for its chic atmosphere and vibrant social scene, the club offers a high-end beachside experience that effortlessly blends relaxation with luxury.