︎

EKIN ERGOK



a graphic designer building brands through identity and illustration.




works



Cherry
The Corner Store
(THE MERCER)
The Brooklyn Mirage
Heroes
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

Pearl Box

(SUB)MERCER

Bar Bambino

Merveilles
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a brooklyn-based graphic designer specializing in visual identity and illustration. he studied graphic design at pratt institute and mimar sinan fine arts university, and brings 10 years of experience collaborating with hospitality and fashion brands. 

for all inquiries, please email:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2025 Ekin Ergok

EKIN ERGOK                   ︎

INDIE BEACH

Social Club

St. Tropez - 2024


︎Visual Identity ︎Illustrations ︎Collateral Design ︎Environmental Design



 

Summary

I was engaged to develop a complete rebranding for Indie Beach, a renowned beach club and social hub in St. Tropez, commonly known as Jacquemus Beach. My work encompassed the following key components:

  1. Visual Identity: Designed a fresh, hand-drawn logo that embodies the vibrant yet sophisticated spirit of Indie Beach. The new direction was crafted entirely by hand, giving the brand a unique, artisanal feel.

  2. Collateral Design & illustrations: Developed a cohesive set of branded collateral, including coasters, bottle labels, menus, print designs, and plates. Each element reflects the new brand identity, with all illustrative assets created using freehand illustration techniques to emphasize the personal and authentic character of the brand.

  3. Merchandise Design: Created branded merchandise, such as t-shirts, sweatshirts, and other apparel, incorporating the hand-drawn logo and visual identity into stylish pieces that align with the club’s trendy and exclusive vibe.



Goal

The goal was to reimagine Indie Beach’s visual identity with a fresh, hand-drawn approach, ensuring it maintained its charm while introducing a contemporary edge. Working alongside the &LANA creative team, we focused on creating a visual identity that enriches the guest experience, making sure every element, from the logo to the merchandise, feels personal and artfully designed.

Client

Indie Beach, part of Indie Group France, is a highly popular beach club and social destination in St. Tropez. Known for its chic atmosphere and vibrant social scene, the club offers a high-end beachside experience that effortlessly blends relaxation with luxury.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.


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