SNOB

Sophia’s Natural Organic Bowls

New York - 2021

Summary

Created branding –logo, tone, identity–
Designed packaging, printed & digital assets, and ordering website.
Designed the investor pitch deck and presentations that won the company's new investors.
Designed the interior (including icons, wall arts, lighting, menu boards, decorations, floor, and wall materials) & exterior (including the signage, awnings, hand-painted illustrations, lighting, and window icons) of the New York Upper East Side location

Goal

This project was to create a colorful and lively brand identity for the juices & bowls concept restaurant. The logo and color palette is designed to evoke a healthy and sweet look and feel, while the brand messaging emphasizes fresh products and an active lifestyle.

Client

SNOB (Sophia's Natural Organic Bowls) is a Coming Soon Food Group sub-brand that opened in 2021 in the heart of Upper East Side, New York. SNOB is a premium hospitality concept driven by fresh juices, smoothies, and plant-based bowls. SNOB's Upper East Side location is quickly becoming a destination for those in the know and the ever-growing Gen Z population seeking a social lifestyle while accommodating today's plant-based health-conscious preferences.