︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cafe Charmant
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

SNOB

Sophia’s Natural Organic Bowls

New York, US - 2021



︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Environmental Design ︎Web Design ︎Print Design

SNOB Menu Board Design SNOB Rewards Card Design SNOB Digital Ad Design SNOB Packaging Design SNOB Web Design SNOB Ordering Web Design SNOB 3-Fold Print Menu Design SNOB Social Media Graphics SNOB Digital Ad Design



Summary

SNOB is a premium hospitality QSR concept offering fresh juices, smoothies, and plant-based bowls. I led the creation of the complete brand identity, including logo, tone, and visual system, alongside packaging, printed and digital assets, and the ordering website.

The scope of work included:

  1. Brand Identity and Logo: Developed a colorful, lively logo and visual system that conveys health, energy, and freshness. Defined typography, color palette, and brand tone to ensure consistency across all touchpoints.

  2. Collateral Design: Designed printed and digital materials, including menus, packaging, promotional assets, and investor pitch decks that successfully secured new investors.

  3. Environmental Design: Created interior and exterior visual elements for the Upper East Side location, including signage, awnings, wall and floor materials, hand-painted illustrations, menu boards, decorative icons, and lighting, creating an immersive brand experience.

  4. Web Design and Digital Experience: Designed a branded ordering website aligned with the visual system, emphasizing ease of use and reinforcing the brand identity.



Goal

The goal of this project was to establish a vibrant and energetic brand identity for SNOB that reflects the restaurant’s focus on fresh, healthy, plant-based offerings. The logo, color palette, and visual system were designed to evoke a lively, sweet, and approachable aesthetic while emphasizing quality products and an active lifestyle. Every element was created to deliver a consistent and engaging brand experience across digital, print, and physical environments.

Client

SNOB (Sophia’s Natural Organic Bowls) is a sub-brand of Coming Soon Food Group that launched in 2021 in the Upper East Side, New York. SNOB is a premium hospitality concept driven by fresh juices, smoothies, and plant-based bowls. The location caters to a social, health-conscious audience, including the Gen Z demographic, offering a lifestyle-focused experience centered around fresh, plant-based nutrition.


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