a graphic designer crafting bespoke brands through identity and illustration.
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ekin ergök is a new york-based graphic designer working primarily with clients in the us and france. he specializes in bespoke identities and illustration, with 11 years of experience across creative agencies, hospitality, and fashion. he builds tailored visual systems with clarity and character.
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ekinergok@gmail.com
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Copyright © 2026 Ekin Ergok
a graphic designer crafting bespoke brands through identity and illustration.
SNOB
Sophia’s Natural Organic Bowls
New York, US - 2021
︎Creative Direction ︎Brand Identity ︎Illustrations ︎Collateral Design ︎Environmental Design ︎Web Design ︎Print Design
Summary
SNOB is a premium hospitality QSR concept offering fresh juices, smoothies, and plant-based bowls. I led the creation of the complete brand identity, including logo, tone, and visual system, alongside packaging, printed and digital assets, and the ordering website.
The scope of work included:
- Brand Identity and Logo: Developed a colorful, lively logo and visual system that conveys health, energy, and freshness. Defined typography, color palette, and brand tone to ensure consistency across all touchpoints.
- Collateral Design: Designed printed and digital materials, including menus, packaging, promotional assets, and investor pitch decks that successfully secured new investors.
- Environmental Design: Created interior and exterior visual elements for the Upper East Side location, including signage, awnings, wall and floor materials, hand-painted illustrations, menu boards, decorative icons, and lighting, creating an immersive brand experience.
- Web Design and Digital Experience: Designed a branded ordering website aligned with the visual system, emphasizing ease of use and reinforcing the brand identity.
Goal
The goal of this project was to establish a vibrant and energetic brand identity for SNOB that reflects the restaurant’s focus on fresh, healthy, plant-based offerings. The logo, color palette, and visual system were designed to evoke a lively, sweet, and approachable aesthetic while emphasizing quality products and an active lifestyle. Every element was created to deliver a consistent and engaging brand experience across digital, print, and physical environments.
Client
SNOB (Sophia’s Natural Organic Bowls) is a sub-brand of Coming Soon Food Group that launched in 2021 in the Upper East Side, New York. SNOB is a premium hospitality concept driven by fresh juices, smoothies, and plant-based bowls. The location caters to a social, health-conscious audience, including the Gen Z demographic, offering a lifestyle-focused experience centered around fresh, plant-based nutrition.
