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EKIN ERGOK



Multi-disciplinary graphic designer who meticulously designs brand identities and illustrations.




Selected Works



Cherry
The Corner Store
Indie Beach

Somme Slovi

Pear Box

Merveilles
Café Louis
ICP

Form Magazine

Shycook

Maak Haus

Zazzy’s Pizza

Lost in Paradise

Lily Brown’s

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media

Aging Young Rebel

2GET4





Personal Works


Book of Creatures

Lil Monsters

Soda

Paintings




About


Ekin Ergök is a Graphic Designer based in Brooklyn, New York, specializing in branding, packaging, and digital/print design. He studied Graphic Design at Pratt Institute and Mimar Sinan University and has 10 years of experience working with hospitality and fashion brands. Currently, Ekin is a Senior Graphic Designer at &LANA, where he continues to use his creative skills to deliver design solutions.




Resume on request.


For all inquiries please email
ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2024 Ekin Ergok

EKIN ERGOK                   ︎

THE CORNER STORE

Restaurant



New York - 2024


This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.

Summary

I was engaged to develop a complete brand identity for The Corner Store, an upscale reinterpretation of the classic American diner, located at the iconic corner of Houston and West Broadway in SoHo, NYC. My role involved the following:
  1. Branding and Identity Guidelines: Created a cohesive and distinctive brand identity, blending nostalgic charm with modern sophistication. Comprehensive identity guidelines were developed to ensure brand consistency across all applications.
  2. Hand-Drawn Illustrations: Designed "Oli," a custom mascot for The Corner Store, which is integrated throughout the brand, from physical collateral to interior design, digital assets, and animations. Oli adds a playful and unique personality to the brand’s overall identity.
  3. Website Assets: Designed various illustrative assets for the restaurant's website, ensuring a seamless and engaging online presence.
  4. Collateral Design: Developed a wide range of brand collateral including menus, cocktail stirrers, bottles, soap dispensers, cocktail garnish designs, matchbooks, promotional materials, plates and cups, coasters, business cards, ashtrays, and opening invitations. Each element was meticulously crafted to reflect the upscale yet approachable nature of the brand.


Goal

Our main goal was to create a brand identity for The Corner Store that feels welcoming and nostalgic while maintaining a sense of sophistication. We wanted every detail—from the logo to the color palette—to reflect the charm of classic New York City, combined with a playful, curated approach to food and drink. By focusing on high-quality design and an inviting atmosphere, we aimed to make sure the brand resonates with customers, giving them an experience that’s both memorable and authentic to SoHo’s vibrant character.

Client

The Corner Store is an upscale American joint located at the landmark corner of Houston and West Broadway in SoHo, NYC. Combining classic American flavors with a meticulously curated food and beverage program, this project allowed us to capture the essence of New York City's nostalgic charm in a visually compelling brand identity.






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