︎

EKIN ERGOK



designer crafting bespoke brands through identity and illustration.





works



 
The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach
DOUBLES
Somme Slovi
(SUB)MERCER
Bar Bambino
Lili &Hernando
Merveilles
Chez Louis
Café Louis
ICP
Form Mag
Shycook
Maak Haus Mag
Zazzy’s Pizza
Lost in Paradise
Innocent Yesterday
SNOB
Double D’s
UNION 22
Skynet Media Event
Aging Young Rebel
2GET4




personal




Book of Creatures

Lil Monsters

Soda

Paintings





about


ekin ergok is a new york based creative director and brand designer working primarily with clients in the united states and france. alongside his work with &LANA as a senior designer, he specializes in bespoke identities and illustration, bringing over eleven years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 








︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

THE CORNER STORE

Restaurant

New York, US - 2024


︎Visual Identity  ︎Illustrations ︎Collateral Design ︎Motion Design ︎Environmental Design


Created by &LANA • © &LANA LLC.

Summary

I was engaged to develop a complete visual identity for The Corner Store, an upscale reinterpretation of the classic American diner, located at the iconic corner of Houston and West Broadway in SoHo, NYC.

My role involved the following:

  1. Identity Guidelines: Created a cohesive and distinctive visual identity, blending nostalgic charm with modern sophistication. Comprehensive identity guidelines were developed to ensure brand consistency across all applications.

  2. Hand-Drawn Illustrations: Designed "Oli," a custom mascot for The Corner Store, which is integrated throughout the brand, from physical collateral to interior design, digital assets, and animations. Oli adds a playful and unique personality to the brand’s overall identity.

  3. Website Assets: Designed various illustrative assets for the restaurant's website, ensuring a seamless and engaging online presence.

  4. Collateral Design: Developed a wide range of brand collateral, including menus, cocktail stirrers, bottles, soap dispensers, cocktail garnish designs, matchbooks, promotional materials, plates and cups, coasters, business cards, ashtrays, and opening invitations. Each element was meticulously crafted to reflect the upscale yet approachable nature of the brand.



Goal

Our main goal was to create a visual identity for The Corner Store that feels welcoming and nostalgic while maintaining a sense of sophistication. We wanted every detail—from the logo to the color palette—to reflect the charm of classic New York City, combined with a playful, curated approach to food and drink. By focusing on high-quality design and an inviting atmosphere, we aimed to make sure the brand resonates with customers, giving them an experience that’s both memorable and authentic to SoHo’s vibrant character.

Client

The Corner Store is an upscale American joint located at the landmark corner of Houston and West Broadway in SoHo, NYC. Combining classic American flavors with a meticulously curated food and beverage program, this project allowed us to capture the essence of New York City's nostalgic charm in a visually compelling brand identity.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process. For inquiries about this project, please contact hi@andlana.co


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