︎

EKIN ERGOK



creative director crafting bespoke brands through identity and illustration.




works



 

The Corner Store
(THE MERCER)
OR’ESH
Cherry
Aimee
NAOA
The Brooklyn Mirage
Chemtov
Heroes
Pearl Box
Thom Sweeney
Sartiano’s
Indie Beach

DOUBLES

Somme Slovi

(SUB)MERCER

Bar Bambino

Merveilles
Chez Louis
Café Louis
ICP

Form Mag

Shycook

Maak Haus Mag

Zazzy’s Pizza

Lost in Paradise

Innocent Yesterday

SNOB

Double D’s

UNION 22

Skynet Media Event

Aging Young Rebel

2GET4





personal things




Book of Creatures

Lil Monsters

Soda

Paintings





more about



ekin ergök is a new york based creative director and brand designer working primarily with clients in the united states and france. specializing in bespoke identities and illustration, he brings over 11 years of experience across creative agencies, hospitality, and fashion. his work focuses on tailored visual systems with clarity and character. 

for all inquiries:

ekinergok@gmail.com


︎ @ekin_ergok
︎  /ekinergok





Copyright © 2026 Ekin Ergok

EKIN ERGOK                   ︎


a graphic designer crafting bespoke brands through identity and illustration.

THE CORNER STORE

Restaurant

New York, US - 2024


︎Visual Identity  ︎Illustrations ︎Collateral Design ︎Motion Design ︎Environmental Design



Summary

I was engaged to develop a complete visual identity for The Corner Store, an upscale reinterpretation of the classic American diner, located at the iconic corner of Houston and West Broadway in SoHo, NYC.

My role involved the following:

  1. Identity Guidelines: Created a cohesive and distinctive visual identity, blending nostalgic charm with modern sophistication. Comprehensive identity guidelines were developed to ensure brand consistency across all applications.

  2. Hand-Drawn Illustrations: Designed "Oli," a custom mascot for The Corner Store, which is integrated throughout the brand, from physical collateral to interior design, digital assets, and animations. Oli adds a playful and unique personality to the brand’s overall identity.

  3. Website Assets: Designed various illustrative assets for the restaurant's website, ensuring a seamless and engaging online presence.

  4. Collateral Design: Developed a wide range of brand collateral, including menus, cocktail stirrers, bottles, soap dispensers, cocktail garnish designs, matchbooks, promotional materials, plates and cups, coasters, business cards, ashtrays, and opening invitations. Each element was meticulously crafted to reflect the upscale yet approachable nature of the brand.



Goal

Our main goal was to create a visual identity for The Corner Store that feels welcoming and nostalgic while maintaining a sense of sophistication. We wanted every detail—from the logo to the color palette—to reflect the charm of classic New York City, combined with a playful, curated approach to food and drink. By focusing on high-quality design and an inviting atmosphere, we aimed to make sure the brand resonates with customers, giving them an experience that’s both memorable and authentic to SoHo’s vibrant character.

Client

The Corner Store is an upscale American joint located at the landmark corner of Houston and West Broadway in SoHo, NYC. Combining classic American flavors with a meticulously curated food and beverage program, this project allowed us to capture the essence of New York City's nostalgic charm in a visually compelling brand identity.



*This project was completed on behalf of &LANA, and collaborated with the &LANA creative team throughout the entire process.


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