LILY BROWN’SA Premium Hospitality Concept
New York - 2020
SummaryCreated branding –logo, tone, identity, guidelines–
Designed graphics for social and printed media.
Designed the investor pitch decks to gain the company new investors.
GoalThis project was to create a rustic yet contemporary brand identity for an artisanal burger restaurant in Lower East Side, New York. The logo's letter "L" is designed open-ended to be used on various placements and layouts. The color palette is designed to evoke a down-to-earth look and feel, while the brand messaging emphasizes quality food and an elite atmosphere. The project's overall goal is to create a visual identity that represents the brand's core values and delivers a consistent message to customers.
ClientLily Brown's is a Coming Soon Food Group's sub-brand and a premium hospitality concept driven by incredible hamburgers, magnificent bone broth, and plant-based bowls. Lily Brown's Lower East Side location is quickly becoming a destination for those in the know and the ever-growing Gen Z population seeking a traditional burger lifestyle while also accommodating today's plant-based health-conscious preferences.