LILY BROWN’S
A Premium Hospitality Concept
New York - 2020
Summary
Created branding –logo, tone, identity, guidelines–
Designed graphics for social and printed media.
Designed the investor pitch decks to gain the company new investors.
Goal
This project was to create a rustic yet contemporary brand identity for an artisanal burger restaurant in Lower East Side, New York. The logo's letter "L" is designed open-ended to be used on various placements and layouts. The color palette is designed to evoke a down-to-earth look and feel, while the brand messaging emphasizes quality food and an elite atmosphere. The project's overall goal is to create a visual identity that represents the brand's core values and delivers a consistent message to customers.
Client
Lily Brown's is a Coming Soon Food Group's sub-brand and a premium hospitality concept driven by incredible hamburgers, magnificent bone broth, and plant-based bowls. Lily Brown's Lower East Side location is quickly becoming a destination for those in the know and the ever-growing Gen Z population seeking a traditional burger lifestyle while also accommodating today's plant-based health-conscious preferences.
